1940 MTN DEW was born out of an act of refreshment rebellion and since then, has kept the rebel charge alive for fans across the country. Nearly 80 years later, MTN DEW is going back to its roots to celebrate with the DEW Nation, and the dynamic, trail-blazin’ makers and artists that call Tennessee home. MTN DEW will turn Nashville destination Ole Red, DEW-green and feature epic DEW X “Tennessee Original” experiences and live performances. In the days leading up to the Oct. 22 event, MTN DEW will hit the road, popping up at select Food City locations across the state, where fans who locate LOCASH-autographed DEW cans throughout the store, will win an all-expenses paid trip to “The Tennessee Original Outpost.”
“MTN DEW has such a rich history in Tennessee and we are excited to not only celebrate that heritage but also give DEW Nation fans living there, a day dedicated to their great home state,” Chauncey Hamlett, Vice President of Marketing South Division, Mountain Dew said. “We have so much fun evolving and introducing new DEW options but at the end of the day, we wouldn’t be here without our Tennessee original and we cannot wait to celebrate with the fans.”
“The Tennessee Original Outpost” will be live on October 22 from 11a.m. – 9p.m. CT. Throughout the celebration, fans can get their hands on specialty items like DEW-branded leather goods, mural painting with East Side Murals and enjoy a line-up of TN-born or bred live musical acts, including country duo LOCASH, Matt Rogers, Garrett Speer and Casee Allen. Fans will also get to try out specialty DEW cocktails.
Starting on October 12, three fans at each Food City stop across Tennessee will win a trip to MTN DEW’s “The Tennessee Original Outpost” by locating LOCASH-autographed DEW cans throughout the respective stores. At each pop-up celebration, fans will also get a chance to sample the latest offerings from MTN DEW and win cool prizes.
MTN DEW “Tennessee Original” X Food City Stops:
- October 12, 2019 – Johnson City, (509 North State of Franklin Road Suite 4)- 12- 2pm
- October 13, 2019 – Tazewell, (1410 North Broad Street) – 12- 2pm
- October 19, 2019 – Chattanooga, (4510 Highway 58) – 12- 2pm
Starting today, fans should look out for special “The Tennessee Original” promotions at major retailers across the state. Fans can also join the MTN Dew “Tennessee Original” conversation across social on Twitter (@mountaindew) and Facebook using #DEWOutpost.
About Mountain Dew
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW VOLTAGE®, MOUNTAIN DEW WHITE OUT® and MTN DEW® Label Series. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Instagram and Twitter @mountaindew.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.