GLENFIDDICH REIMAGINES CELEBRATIONS WITH GRAND CRU

The World’s Most Awarded Single Malt Scotch Whisky unveils an exquisite 23-year-old expression finished in French cuvée casks

Today, Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, challenges convention once again as it reimagines celebrations with Grand Cru. An exclusive expression that’s been matured for 23 years and elegantly finished in rare French cuvée casks, the new offering fuses together the finest flavors from Scotland and France to create a true taste of luxury made to be enjoyed with others.

Through the art of experimentation, the remarkably rich whisky, already intense in flavor thanks to long maturation in American and European oak casks, is finely finessed with influences from French cuvée casks. Every drop of Grand Cru is the result of up to six months finishing time, adding new layers of luxury with a myriad of aromas, from apple blossom to candied lemon and freshly baked bread. Rich vanilla, sweet brioche, sandalwood, pear sorbet and white grape build a beautiful harmony of flavors on the palate; enhanced by a long, opulent finish. Daring and unexpected, Grand Cru encapsulates the rich spirit of innovation and craftsmanship of Glenfiddich with the celebratory and indulgent character of sparkling wine.

“Breaking category conventions once more, this unusual collaboration presented an exciting opportunity to create a liquid that further proof points our spirit of experimentation,” said Glenfiddich Malt Master, Brian Kinsman. “This is the only Glenfiddich single malt to undergo this exceptional finishing in French cuvée casks that once contained the liquid that goes on to become some of the world’s most extraordinary sparkling wines. We experimented to find the optimal maturation and finishing times, and hand selected the right balance of 23-year-old Glenfiddich casks out of our unique collection of old age malts. Marrying the best of both worlds, the final liquid is exquisite and a special tribute to each individual cuvée cask the malts were finished in.”

“Grand Cru exemplifies the brand’s passion for pushing Scotch whisky boundaries,” said Tracie Franklin, US Ambassador, Glenfiddich. “People immediately associate fine sparkling wines with celebratory, social moments.  We set out to craft an expression that honors this, while bringing the substance and smoothness of single malt Scotch whisky. The result is Grand Cru – a liquid that bears the hallmark of quality and innovation associated with the brand and is a true testament to our innate maverick spirit.”

The sleek black glass bottle with its gold Grand Cru print and evocative golden closure are presented in an opulent black box featuring a sparking golden firework design, created to evoke the spirit of celebration and the true taste of luxury contained within.

Available from September 2019 in fine whisky retail outlets and premium establishments, Glenfiddich Grand Cru has a recommended retail price of $299.99.

ABOUT GLENFIDDICH SINGLE MALT SCOTCH WHISKY

Glenfiddich – the world’s most awarded – is run by the fifth generation of the Grant-Gordon family and today is one of the few remaining family-owned and operated distillers.  From dream to dram, the Glenfiddich journey began in 1886 when founder, William Grant, realized his dream of creating the ‘best dram in the valley’ in Dufftown, Scotland.  Equipped with distilling expertise, gained after working 20 years at the Mortlach distillery, Grant purchased the necessary tools for the job and he found his premises in the beautiful nearby field of Glenfiddich, Gaelic for ‘valley of the deer’ that also included a pure water source provided by the Robbie Dhu Spring, a vital ingredient in the production of quality whisky. The Glenfiddich distillery was born on Christmas Day 1887, when spirit first flowed from the Glenfiddich stills. The combination of crystal clear water from the spring, home-grown barley, pure Highland air and the unusually small size of the stills, produced an unrivalled single malt Scotch whisky.

Today Glenfiddich continues to be a progressive spirit in challenging malt whisky conventions while also staying true to legacy, by keeping traditional production techniques established by founder, William Grant.  The Glenfiddich core ranges includes: Glenfiddich 12 Year Old (SRP: $39.99), Glenfiddich 15 Year Old (SRP: $59.99), Glenfiddich 18 Year Old (SRP: $99.99), Glenfiddich 21 Year Old (SRP: $179.99) and Glenfiddich 26 Year Old (SRP: $ 499.99).  Glenfiddich also produces limited edition bottles, such as Glenfiddich The Original (launched 2014), and a range of some of the oldest and finest vintage cask and private vintage marques in the world.  For further information visit www.glenfiddich.com.

ABOUT WILLIAM GRANT & SONS

William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.

William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2018.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.

Glenfiddich Single Malt Scotch Whisky, © 2019 Imported by William Grant & Sons. New York, NY. Skillfully crafted, Enjoy responsibly.

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Mary Ann Kaylor Griffiths

Reach me at publicity@kaylorgirls.com

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