A World Premier Like Never Before: The Cadillac Three, BMW + Marshall

If THE CADILLAC THREE had a mantra, it would be get after it and today, they do with a unique world premiere of a music video revealing their partnership with BMW Motorrad and Marshall. The iconic brands offer a completely new approach to show a new bike for the first time as BMW R 18 B and R 18 Transcontinental debut alongside the amplified band.

The high-octane clips were filmed on the open roads of Columbia and Leiper’s Fork, TN with director Dylan Rucker – Watch “Get After It” below:

Riding a motorcycle while listening to music is a natural fit, especially for passionate rider and TC3 lap-steel guitarist Kelby Ray, so the collaboration came together easily for the band. “One of the most exciting things about this partnership is being able to combine awesome music and motorcycles. It was a truly special experience to be the first person in the USA to ride these new bikes for the first time.”

Drummer Neil Mason continues, “we’ve had a great relationship with Marshall Amplifiers for a long time and when we found out they’d recommended us to BMW to help launch their new motorcycle with a music video for ‘Get After It,’ it felt like a big ole hell yes for us.”

The deep emotional experiences of both riding and jamming out has become a multi-generational trend. With the Marshall sound system, the new R 18 Transcontinental and R 18 B offer an intense sound capability. Up to 4 loudspeakers and 2 subwoofers with 280 watts of total output provide incomparable sound quality and “good vibrations.”

“BMW Motorrad stands for the passion for riding, but it’s also about meeting people and being part of the community,” says Ralf Rodepeter, Head of Marketing and Product Management BMW Motorrad. “Both music and riding a motorcycle are just about pure emotion. I can’t think of a better song than this awesome track from The Cadillac Three for this project.”

Singer-guitarist Jaren Johnston adds, “this was such an awesome experience! While recording the track we tried to incorporate the feeling of getting on that BMW Motorrad bike for the first time while playing a really loud guitar through huge Marshall stacks like we do out on the road. I think we nailed it!”

To ensure that beats and basses perfectly complement the ear while riding, BMW Motorrad has long been engaged in intensive development work on its sound systems. With its now agreed long-term partnership with world-renowned British company Marshall Amplification, the innovation and quality of BMW Motorrad sound systems are set to reach new heights.

For 60 years, Marshall, originally from Hanwell, London, now based in Bletchley, Milton Keynes (UK), have produced legendary guitar amplifiers used by the world’s best musicians. Since 2012 they have expanded their audio quality into award winning headphones and active speakers designed for music lovers. “The legendary Marshall spirit and the development power of BMW Motorrad just fit perfectly together. It’s the perfect match,” says Alex Coombes, Commercial Director Marshall. “We’re already looking forward of much more to come”.

The two new members of the R 18 family will be presented on 8/6 in Sturgis, South Dakota, USA for the first time to the public. They will go on sale worldwide in September 2021. Visit bmwgroup.com for additional updates.

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